Mobile Journalism

Today–Time is Money

Time is Money

Coming to terms with the idea that technology, social media and news is at every person’s touch comes at a shock, especially in terms of time.

With TVs that permits the recording of shows to watch when it’s convenient for them, mp3s downloaded with the click of a mouse which is able to listen without commercials and at their own disposal, and even having tablets and smartphones that keep people constantly in touch with e-mails, social media and the internet.

Most will agree, for the majority of purposes, technology is a good thing. We can accomplish many tasks so much more quickly and easily, thanks to the internet, computers, and all things digital.

So the problem is not with the technology itself. It’s actually with people’s obsession and preoccupation with the technology. There is a need to have constant communication rule our lives. Many people are now seeking relief from the havoc that technology has inflicted on their work life, home life, and the frantic blend of both as they merge together. Perhaps it’s time to ask: in terms of technology conveniences, is it time to set some personal guidelines and begin to respect the boundaries set forth by others?

People are just busying themselves, running from here to there, juggling too many priorities and compromising their standards as they do so. Through all the rushing and ticking off of items on our never ending to-do list, people can’t help but sense that the boundaries between work and private life are all but evaporating.

At JWT, formerly J. Walter Thompson, one of the world’s premier advertising agencies, encompass’ one slogan which is “Time is the new currency.” Like Barbara Iverson states in The 5th Estate: Citizen News, “People’s attention and time to pay attention are the scarce resources and commodities of communication and industry today.”

Like David Bohl states on his blog:

Time is the new currency, and the perception is growing that we don’t have enough of it. Many of us are realizing that we can’t ever recapture it. When we spend time on one           thing, we realize that we could be doing another – something of value. When we find             someone willing to give us their time, we feel honored and pressured not to waste their    time. Our lives are busier than ever, and we’re looking for ways to cut corners to balance            work, family, and personal time. More often than not, family and personal time is sacrificed.

Danielle Sacks’ argues:

Talk to anyone in the ad industry these days and the mantra de jour is: time is the new      currency. Brands, entertainment, technology…you name it, we’re all competing for the            public’s attention. And if someone is willing to spend “time” with you (forget spending     money), in this fractured, over-caffeinated, A.D.D. world, someone gracing you with      their attention is the ultimate compliment.

The United States is among the minority of countries in the United Nations with no guarantee of paid leave for workers. The WorldatWork study found that a majority of U.S. employers offer it as a key employee benefit even if they are not mandated to do so.

Planning each day by deliberately deciding what you will attain will go a long way in not only feeling satisfied, but in keeping you from merely being a hamster on the wheel. People often say that if they don’t work evenings and weekends, they won’t get everything done. The question then is: what is everything? Can a person really get everything done without controlling their dreams, goals and ambitions?

The answer is simply, no. A person cannot get everything done while still trying to attain their dreams, goals and ambitions. People need to just decide on a purposeful planned action.

Jane Schulte is a Business Strategist and founder of PRISM Business Advisors, who states, “You are the artist of your life. Create something wonderful!”

How will technology affect future generations; productivity at work? Will relationships, and giving our full attention to people who matter the most, exist? Living in the now–even something as simple keeping our wits about us while walking down the street–without competition from the cell phone, or the iTunes blasting in our ears—will it still be integrated as much in people’s future?

Will we finally discover to put technology back into its right place, instead of giving it authorization to take over our lives?

Time will tell.


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